10 SMIDSY – looked but not perceived; semantic richness

SUMMARY – our visual environment is cluttered with objects… our visual attention tends to be drawn towards the objects with which we have most connection… motorcyclists tend to spot other motorcycles… but other road users with no interest in motorcycles are less likely to see them…


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Photo credit Paul Townsend https://www.flickr.com/photos/brizzlebornandbred/20001313491

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