9 SMIDSY – looked but not perceived; inattentional blindness

SUMMARY – ‘inattentional blindness’ does not mean that drivers are “not paying attention”… it occurs when we are tightly focused on one particularly demanding task at the expense of other, apparently less-demanding tasks… we fail to notice anything that’s not part of that immediate task…



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Photo credit Paul Townsend https://www.flickr.com/photos/brizzlebornandbred/20001313491

One thought on “9 SMIDSY – looked but not perceived; inattentional blindness

  1. Pingback: 8 SMIDSY – looked but not perceived; workload – Science Of Being Seen

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