7 SMIDSY – looked but not perceived; prevalence

SUMMARY – the way our brain scans our environment means that we can miss rare objects… only 3% of the vehicles on the road in Europe are PTWs so meeting one at a junction is actually a relatively rare event… even when drivers know there are particular vehicles around, they’ll miss the unusual ones… in experiments, drivers are even more likely to miss spotting buses than motorcycles…



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Photo credit Paul Townsend https://www.flickr.com/photos/brizzlebornandbred/20001313491

One thought on “7 SMIDSY – looked but not perceived; prevalence

  1. Pingback: 6 SMIDSY – looked but not detected – Science Of Being Seen

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