3 SMIDSY – looked but failed to see

SUMMARY – many early studies implicated poor saliency and poor sensory conspicuity as the reason for ‘looked but failed to see’ errors… the narrow frontal shape of a motorcycle makes it harder to spot than a car… many studies have focused on finding ways of making motorcyclists ‘more conspicuous’… but despite collision statistics remain largely unchanged… this suggests that it may not be a lack of conspicuity that is the likely explanation for car drivers missing motorcycles… but it’s become accepted as fact rather than asking if the theory is actually whether the hypothesis is correct. 


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Photo credit Paul Townsend https://www.flickr.com/photos/brizzlebornandbred/20001313491

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