SUMMARY – many early studies implicated poor saliency and poor sensory conspicuity as the reason for ‘looked but failed to see’ errors… the narrow frontal shape of a motorcycle makes it harder to spot than a car… many studies have focused on finding ways of making motorcyclists ‘more conspicuous’… but despite collision statistics remain largely unchanged… this suggests that it may not be a lack of conspicuity that is the likely explanation for car drivers missing motorcycles… but it’s become accepted as fact rather than asking if the theory is actually whether the hypothesis is correct. 

---

THIS PAGE HAS MOVED

IMPORTANT:

The material is free to all to access and use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. That means you can share it with your family and friends, and re-use it for club magazines and websites, so long as you acknowledge the source and author and include the same Creative Commons license in the derived works.

Please note, this Creative Commons license excludes commercial use. If you wish to use any of my work for commercial purposes, including (but not limited to) articles in pay-for magazines or commercial websites, please contact me.

Kevin Williams has asserted his right under the Copyright, Designs and Patents Act, 1988, to be identified as the author of this work.

Photo credit Paul Townsend https://www.flickr.com/photos/brizzlebornandbred/20001313491