Latest from Science Of Being Seen

‘Science Of Being Seen’ (SOBS)an in-depth investigation of the most common motorcycle crash of all – the ‘Sorry Mate I Didn’t See You’ or ‘SMIDSY’ collision.

WHAT IS SOBS?

Science Of Being Seen (SOBS) looks at a very simple motorcycle safety issue – just why it might be that motorcycles aren’t seen by other road users as they approach junctions and intersections. The aim is to offer motorcyclists and drivers (and road safety practitioners too) a better understanding of how, where and why these collisions happen, and to give riders some simple and practical strategies for staying out of trouble, and to offer drivers some help to avoid making the error in the first place.

Although I’d been investigating the likely causes of the SMIDSY collision for many years, as well as suggesting some avoidance techniques to riders, the ‘Science Of Being Seen’ presentation was originally created by myself (Kevin Williams MSc) over the winter of 2011-2012 as the third ‘accident prevention’ module of Kent Fire & Rescue’s pilot ‘Biker Down’ course. SOBS explores a range of problems: 

:: ‘looked but COULD NOT see’ collisions, where for various reasons – including ‘beam blindness’ and the ‘constant bearing issue’ – it was physically impossible for the driver to see the motorcycle in the run up to the crash
:: ‘looked but FAILED TO see’ collisions, where the bike was in a place it could be seen but visual perception issues meant that the driver failed to spot the bike
:: ‘looked, SAW AND FORGOT’ collisions where short term visual memory and workload issues meant that the driver was likely to have seen the bike but mentally lost track of it
:: ‘looked, SAW AND MISJUDGED speed and distance’ collisions, which tend to happen on faster roads

SOBS takes an objective look at the effectiveness or otherwise of the usual ‘passive safety’ conspicuity aids – hi-vis clothing and day-riding lights (DRLs) – before suggesting some general rules to make them more effective.

Finally, SOBS looks at how motorcyclists can use pro-active techniques to avoid being caught up in a SMIDY collision. 

WHERE NEXT? I recommend you begin with the first Introduction page

From there, you can follow the pages in order by clicking on the blue and white arrow icon. Try it here.


Or, you can read a little more about the way the SOBS project was put together, and is currently used by scrolling down this page.

Continue reading

Science Of Being Seen isn’t complicated

As you probably know, I’ve twice been invited out to New Zealand to work with the NZTA and ACC on the Shiny Side Up rider safety initiative. Just before delivering the ‘Science Of Being Seen’ (SOBS) presentation at Kapiti near Wellington in February 2019, I was interviewed for an item on the Newshub TV channel.

The point that I really tried to get across is that though the word ‘science’ scares people into thinking that it’s complicated stuff, it isn’t.

Science is really just about making accurate observations and drawing the correct deductions about why things happen. That’s all it is.

But ONLY when we get the science right, can we derive effective countermeasures.

Here’s the report in full:


The simple science hoping to save motorcyclists’ lives

Hitting eleven locations nationwide, Shiny Side Up is the country’s biggest bike-fest. But it’s not just leather, chrome, and stunts – it’s about saving lives.

The joint initiative between ACC’s Ride Forever programme and the NZTA is far more effective at spreading the word than pamphlets or statistics.

“It’s not them having ACC or the Government saying ‘we know what’s best for you’,” says ACC’s motorcycle programme manager Dave Keilty at the Kapiti Coast event. “This gives the riders an opportunity to learn from other experienced and qualified people.”

The simple science hoping to save motorcyclists’ lives

Hitting eleven locations nationwide, Shiny Side Up is the country’s biggest bike-fest. But it’s not just leather, chrome, and stunts – it’s about saving lives.

The joint initiative between ACC’s Ride Forever programme and the NZTA is far more effective at spreading the word than pamphlets or statistics.

“It’s not them having ACC or the Government saying ‘we know what’s best for you’,” says ACC’s motorcycle programme manager Dave Keilty at the Kapiti Coast event. “This gives the riders an opportunity to learn from other experienced and qualified people.”

Kevin Williams has been teaching safety in the UK for more than twenty years, and has been brought over to teach Kiwi riders the science of being seen. He says it’s more than putting on hi-viz and hoping for the best.

Riders can learn why other road users might not be able to see them, even if they think they might be in plain sight. One example is saccadic masking – which is simpler than the name suggests.

“Turning our heads quickly from side to side actually shuts down part of our vision, so that we only actually take snapshots, and we can miss things that are between those snapshots. And that’s typically where the bikes go AWOL,” Mr Williams says.

“And sometimes people just see bikes and don’t realise quite how quick they’re travelling, so they just get to the driver a lot sooner than the driver was expecting,” he says.

Helping riders understand why they’re not seen means they can find ways to be seen.

“Some lateral movement back and forwards across the lane may help the driver pick you up,” says Mr Williams.

Motorcycles make up around 3 percent of vehicles on the roads in New Zealand – but make up 16 percent of road deaths.

“We don’t have the protection of the shell or the airbags,” says Mr Keilty. “We are the safety belt and the airbag, that’s us. So we’ve got to be aware that we’re doing everything we can in our power not to have that crash in the first place.”

Shiny Side Up attendees are encouraged to sign up to the ACC’s Ride Forever programme. Since launching in 2012, 20,000 riders have taken classes – and they’re 27 percent less likely to crash.

“We want the younger riders to much more aware, much more safety-conscious, and have much better skills by the time they’re 40,” says Mr Keilty. “We want the over-40-year-olds to come in, sample what we’ve got, and work out there’s actually a lot still to learn.”

Learning how to be seen will ensure riders can keep coming back to events like Shiny Side Up for years to come.

Motorcycles make up around 3 percent of vehicles on the roads in New Zealand – but make up 16 percent of road deaths.

“We don’t have the protection of the shell or the airbags,” says Mr Keilty. “We are the safety belt and the airbag, that’s us. So we’ve got to be aware that we’re doing everything we can in our power not to have that crash in the first place.”

Shiny Side Up attendees are encouraged to sign up to the ACC’s Ride Forever programme. Since launching in 2012, 20,000 riders have taken classes – and they’re 27 percent less likely to crash.

“We want the younger riders to much more aware, much more safety-conscious, and have much better skills by the time they’re 40,” says Mr Keilty. “We want the over-40-year-olds to come in, sample what we’ve got, and work out there’s actually a lot still to learn.”

Learning how to be seen will ensure riders can keep coming back to events like Shiny Side Up for years to come.


http://www.newshub.co.nz/the-simple-science-hoping-to-save-motorcyclists-lives.html