7 SMIDSY – looked but not perceived; prevalence

SUMMARY – the way our brain scans our environment means that we can miss rare objects… only 3% of the vehicles on the road in Europe are PTWs so meeting one at a junction is actually a relatively rare event… even when drivers know there are particular vehicles around, they’ll miss the unusual ones… in experiments, … Continue reading 7 SMIDSY – looked but not perceived; prevalence